URoc Awards

The Abbotsford Youth Commission has been presenting the URoc Awards in recognition of outstanding youth, youth friendly adults and youth friendly businesses and organizations in the community since 2002. Abbotsford is a City of Character and the URoc Awards recognize individuals who demonstrate the values of Respect, Responsibility, Integrity, Empathy, Courage and Service.  

This year, we are unfortunately unable to host an event BUT…we challenged the community to celebrate and recognize youth, youth friendly adults and youth friendly businesses that deserve recognition!  


Read all about our 2021 URoc Challenge participants and nominees!


URoc Challenge 2021

Wednesday, May 5th 2021 ​​​​​​


Step One: Identify a youth, youth friendly adult or youth friendly business you want to say "UROC" to! 

Step Two: Prepare a note or gift of recognition ie. sticky note thank you, gift card, balloons 

Step Three: On May 5th, 2021 YOU give the token of appreciation and recognition and tag @abbyyouth on Instagram or email info@abbyyouth.com to help spread the challenge! 

Step Four: Let us know who you have recognized and ENTER THEM TO WIN A PRIZE! Fill out the following form: UROC Challenge Recognition Form

Youth UROC Recognitions are presented to young people (12-19 yrs) who have demonstrated leadership, supported their peers and / or have volunteered in the community. This is also a great opportunity to celebrate a youth who has shown resilience, courage, perseverance, and growth! Youth leaders and youth character plays a significant part in the community and deserves to be celebrated! 

Youth Friendly Adult UROC Recognitions are presented to adults who have excelled at building positive relationships with young people helping them to see their full potential; demonstrated dedication and commitment to services for youth; shown innovation in the delivery of services to youth; provided opportunities, support or services to youth. UROC Recognition brings attention to the incredible caring and dedication of adults working with youth in the community. This is also a great opportunity to recognize youth friendly adults as natural supports in the lives of youth such as grandparents, siblings, or neighbours!  

Youth Friendly Business UROC Recognitions are presented to businesses and organizations that have performed an exceptional job in providing support and services to youth. We want to highlight and promote businesses who provided opportunities to youth or funding for youth activities; have exceptional hiring or training practices for youth; and / or will have proved themselves as genuine assets to youth in Abbotsford. UROC Recognition brings attention to the extra contributions that many businesses and organizations make for youth in our community!